I also found that the rubygem gemoji is "Copyright All Rights Reserved" and
hence not free software.
https://github.com/github/gemoji/blob/master/LICENSE
This means that we have options
1. Just don't use gemoji with gitlab in Debian,
2. distribute ruby-gemoji in non-free, which means that gitlab must be
in contrib,
(since it depends on non-free software but is free itself), or
3. repackage gemoji to exclude the non-free images, maybe replacing them with
free ones,
4. something entirely else. Hack gitlab to output Unicode-characters instead?